Every Shelf Has a Story.
Yours Starts Here.
Discover hand-picked primitives, rustic treasures, and unexpected finds that turn a house into a home — right here on East 3rd Street.
A Curated Collection
Primitives · Rustic Décor · Gifts & More
Tucked along Sterling's charming downtown, Primitive Frills Co. is your neighborhood treasure trove for the kind of pieces that spark conversation and make every room feel like home.
New
Arrivals Weekly
Locally
Owned & Operated
★ Serving Sterling & Beyond
Our Story
A Little Shop with
Big Heart
Primitive Frills Co. was born from a simple belief: that the best pieces aren't found in big-box stores — they're discovered. The chipped-paint charm of a vintage tin, the soft glow of a hand-poured candle, the quiet comfort of a well-worn quilt.
Located on the pleasant streets of downtown Sterling, we've built a space where every shelf holds something that made us stop and smile — and we can't wait for you to find your favorite, too.
Curated Selection
Every item hand-picked for quality and character.
Made with Care
Supporting artisans and small-batch makers.
Right Downtown
Easy to find on East 3rd Street in Sterling.
Always Changing
New arrivals so there's always something fresh.
What We Carry
Find Your Perfect Treasure
From the mantel to the mailbox, browse our rotating selection of hand-selected favorites.
Primitives & Figurines
Charming vintage-inspired pieces — from tin signs and wooden animals to distressed finishes that tell a story.
Rustic Home Décor
Candles, baskets, throws, and wall art that bring warmth and personality to every corner of your home.
Gifts & Seasonal
Thoughtful gifts for every occasion, plus rotating seasonal collections that make holiday decorating a breeze.
Kitchen & Dining
Country-style dishware, linens, and kitchen accessories that make everyday meals feel extra special.
Jewelry & Accessories
Whimsical jewelry and personal touches that add a little frill to your everyday look.
Seasonal & Holiday
From spring florals to winter whites, stock up on festive décor that celebrates every season of the year.
Visit Us
Come Say Hello
We're right in the heart of downtown Sterling — easy to find, impossible to leave without a smile. Stop by anytime and let us help you find something special.
Address
7 East 3rd Street
Sterling, IL 61081
Hours
Monday – Saturday: 10 AM – 5 PM
Sunday: Closed
Phone
815-716-6311Free parking available nearby
Ready to Find Something Special?
Whether it's a gift for someone you love or a little something for yourself — we'd love to help you find it.
Get in Touch
We'd Love to Hear from You
Have a question about an item, need a gift suggestion, or just want to say hi? Drop us a line and we'll get back to you as soon as we can.
Send Us a Message
Message Sent!
Thanks for reaching out — we'll get back to you soon.
